Purvi Parikh    
    Tucked away in the heart of central Mumbai in Mahalaxmi, Tranceforme Designs is a store that melds an old industrial look with a stylish contemporary vibe. Located inside a vast, vaulted industrial warehouse, this furniture and lifestyle store creates a fully aesthetic shopping experience.  
    The wide range of products includes well-priced furniture, home accessories, textiles, lighting, art and more. In keeping with the philosophy of encouraging Indian craft and design, Tranceforme regularly showcases new talent from designers both known and upcoming.  
    Customization of furniture as well as styling homes and offices are few of the special services that Tranceforme offers its clients.  
    Also, available is a vast collection of affordable paintings, sculptures and ceramics.  
    The inspiration behind the store is classical singer Purvi Parikh, who brings her unique sensibility to the space since the store’s inception in 2000.